Voltz

2020

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Challenge : Turn a phone-based ordering model into a scalable e-commerce platform, making a complex catalogue accessible while supporting European expansion.

Approach : Redesigned the information architecture through SEO workshops, simplified user flows across 2,000+ product references, created a complete Design System and designed the end-to-end conversion funnel around the new brand identity.

Impact : +30% sales within the first 3 months after launch.

Constraints : 2,000+ product catalogue · Limited time and budget for extensive research, balanced by strong existing customer feedback.

Tools : Figma · SEO analysis · Sales team shadowing to understand existing customer journeys.

Details

2020

Client : ARNEO - Voltz
Link : Prototype