Mïdas

2020

Image 1Image 2Image 3Image 4
 

Challenge : Structure the digital experience around a new brand identity, while making the homepage and key journeys clearer and more conversion-oriented.

Approach : Led ideation workshops and user flow validation, created a scalable Design System and reusable page templates, and redesigned the homepage. Used feature adoption data to inform iterations and conducted a full RGAA accessibility audit.

Impact : Increased online appointment bookings while reducing appointment-related calls to local service centers.

Details

2020

Client : Mïdas